While using the 80/20 rule, did you know that 20% of your buyers bring in the majority of your sales? That’s not to say that all your buyers are not important. But that 20% of your buyers are what we call your serious premium buyers. Folks who are often action takers and want to buy almost everything in your funnel (assuming all your one-time offers and upsells help them achieve their end desire).
Did you know that most sales funnels are setup to combine your premium buyers and non-premium buyers together? …and by doing this, you impact your long-term growth because you have a list of customers but are not providing them exactly what they want?
If you think about the impact of this common mistake, the results show themselves in low engagement and a low retention rate of buyers. So if you’d like to know how to setup your sales funnel to achieve this goal in finding the “diamond in the rough” buyers.