Give people what they want. While I know that sounds too simple and like “duh”, common sense, the reality is that implementing this is actually harder than it sounds. This is simply because most of your customers don’t know what they want. Some do, but most don’t.
Bear with me for just a second. How much easier would it be to get leads and sales if people TOLD YOU what they most desired? Then all you’d have to do is simply point them in the right direction and they’d buy. You don’t have to spend hours trying to beg them to buy either. How much easier would it be and how much faster could your business grow?